Not only is your domain not receiving the value of the backlinks, but you are also missing out some potential traffic.How can you find it?We will assume that every 404 page has the same Meta Title.Check out yours to see if it says “Page not Found” or something similar. Traffic – in some instances, you are in a double whammy situation.So, in case your one of your old URLs return a 404, it will not benefit from the links that are pointing to it and will not receive any link juice/equity.In other words, if you have referring links to broken pages, you should handle them ASAP. REALLY important aspect.According to Backlinko, the number of unique referring domains has the strongest correlation with organic search rankings. Reclaiming link equity/Link juice – in 2018, links are still an important SEO aspect.Why should you fix your site’s broken links? It is quite common to find broken links on almost EVERY domain, as most of the websites out there change from time to time, it can be a design refresh, infrastructure update, moving to a new domain, or sometimes even deciding to remove some categories, articles or useful pages from their site. Pretty neat, right? What causes broken links on a website?īroken backlinks are basically website pages that do not exist anymore (usually, we expect them to return a 404 not found status code) which also have backlinks from external websites. Here is a traffic graph from one of my clients, that the only thing we have asked was to simply perform 301 redirections for some website 404 pages:
If you only have time or resources for just one SEO technical recommendation to implement – just go with THAT one.
#Excel fix broken links how to
This guide will help you with the blessed task of finding external backlinks to your website, WITHOUT missing out, and will go in detail how to fix them PROPERLY.